Crisis • Media Relations • Digital • Social Marketing • Latino
303 796 8888

Latino

Today's mercado of more than 50 million Latinos demands Hispanic market integration.

At Webb Strategic Communications, we've been infusing multicultural programs into client strategies for more than 15 years. Our strategic approach includes Hispanic market integration from the start of a campaign, not as an after-thought. We take pride in providing general market services in conjunction with Latino thought, insight and integration, making the navigation of the Hispanic market a more streamlined process.

Our Webb Latino team has more than 23 years of experience providing communications and marketing expertise to clients throughout the U.S. and Rocky Mountain region. Meet our team.


The services we provide under one casa include:

Strategy

Our specialty includes simultaneous strategic thinking for Hispanic and general market campaigns. We understand organizations and businesses typically work toward similar goals for multiple market segments. Our insight and approach will make sure your general market goals are framed to be culturally relevant for the Hispanic market. Contact one of our team members for strategic insight and multicultural assessment.

Social Marketing

Social marketing is the art of changing a specific behavior for social good. Now more than ever, Hispanic market integration is key to changing behaviors for communities across the U.S. Our approach includes a variety of strategies including research, creative development, online, community engagement, media and digital integration. Click here for examples of work.

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Media Relations

What makes a news story relevant to the Hispanic community? What visuals or key spokespersons do Spanish-language media want? The answers to these questions are the Spanish-language media relations skills we’ve fine-tuned over the last 15 years for targeted and mass media campaigns. We know that Spanish-language media operates differently than mainstream media, precisely because it speaks directly to its loyal, attentive audience. Click here for examples of work.

Media Training

When integrating general and Hispanic media strategies it’s important to understand the differences that can make or break a media approach. Our media preparation sessions help guide those who want to engage with Spanish-language media by understanding the landscape and the nuances that exist. Media prep sessions are held in groups or in one-on-one settings.

We learned a number of incredibly valuable things with regard to the Hispanic media in town and how we can make better use of them. We will be working up a list of work items as a result of this training. This is just an excellent service that Webb is offering. Nancy Reubert, Denver County Clerk and Recorder

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Digital

U.S. Hispanics are adopting online and mobile trends at fast rates, and in some cases, faster than the general market when it comes to mobile music and image downloads. Understanding how to implement digital strategies and tactics for the Hispanic community can be complex. Let our team guide you through Latino digital video, social media, texting, mobile app development, online strategies and websites. Click here for examples of work.

Community Engagement

To engage and move the needle with the Spanish-speaking Hispanic community, outreach must include community engagement that involves building relationships and trust. Our team has spent countless hours on the ground at community events, church bazaars, rodeos, boxing events, soccer games and radio remotes talking to individuals one-on-one to educate, influence opinion and help create positive behavior change. Click here for community engagement examples. Click here for community engagement examples.

Team

Elizabeth Suarez, Senior Consultant

Elizabeth SuarezA Puerto Rican native, but Cuban by descent, Elizabeth spent more than 20 years working in the ranks of corporate America, including Fortune 500 companies, and more than 15 years infusing multicultural expertise into Hispanic-driven campaigns. Elizabeth’s one of a kind skillsets allow her to conduct market research for both the English and Spanish-speaking markets simultaneously, providing deep insights for campaign approaches. She has also served as a media spokesperson on countless occasions for client accounts.

Elizabeth’s path to communications includes a B.S. in Chemical Engineering from Cornell University and an MBA from The Wharton School of Business, University of Pennsylvania. She also completed the Executive Management Program at the John F. Kennedy School of Government at Harvard University and is a graduate of the prestigious National Hispana Leadership Institute (NHLI) program, as well as the Center for Creative Leadership and Leadership Denver. Her other accreditations include being a certified mediator from the Colorado Council of Mediators and the Colorado Bar Association. She is also a conflict resolution strategist and a Professor at University of Denver.

Connect with Elizabeth. esuarez@webbstrategic.com 303.796.8888