Crisis • Media Relations • Digital • Social Marketing • Latino
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media relations

Webb was founded as a media relations shop

Webb Strategic Communications established its business on the foundation of providing customized media relations to clients. Traditional and digital tactics will create a strategic media approach that maximizes coverage for your brand.


Media Preparation

Your understanding of how a reporter thinks, and works, goes a long way toward “winning” an interview with the points you want to make. Webb Strategic Communications has prepared dozens of corporate executives and spokespersons to successfully conduct media interviews. Former television anchors and reporters will instruct you in intensive courses to hone interviewing skills - available for English and Spanish speaking media.

Events

Launching a product? Opening an international airport? Welcoming home Olympic champions in 48 hours? Webb Strategic Communications has the background and resources to make your event a success. Webb works with you on every aspect from site selection and drafting ceremony remarks to obtaining appropriate media coverage. Event specialties include:

  • News conferences/media events
  • Grand openings
  • Anniversary celebrations
  • Community events/community outreach
  • Product launches
  • Special events planning and logistics/sponsorship packaging

Editorial Outreach

Community leaders and influencers still rely on meaningful analysis by journalists and columnists. Webb Strategic Communications values the art of writing and placing strong “op-ed” opinions, or reaching out to editorialists to secure their interest. White papers, position statements, and editorial board briefings are some of the ways Webb Strategic Communications can assure your arguments are persuasive and effective.

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Digital Media

Production of “b-roll,” sound bites, or capturing an on-air report about your business are part of Webb Strategic Communications’ in-house video capabilities. An ever-growing media landscape also requires a targeted media strategy. The Webb team can go beyond traditional outlets to find your key digital influencers and provide them with the resources to share your story through tweets, Facebook messages…whatever it takes.

Media Monitoring

Understanding your environment and knowing what is being said about you and your organization is the key to any successful communications effort. Webb Strategic Communications is here to help you navigate the media waters and provides a variety of monitoring options including:

  • Media coverage monitoring and reporting
  • Social media monitoring and reporting
  • Video monitoring services and reporting

Latino

What makes a news story relevant to the Hispanic community? What visuals or key spokespersons do Spanish-language media want to speak with? Webb Latino’s 15 years of experience in Spanish-language media relations provides finely tuned answers and insight for targeted and mass media campaigns. Click here for examples of work.

Legislative

Lawmakers at the state and federal level often respond to public momentum on a particular issue. That momentum may come in the form of phone calls, petitions, media attention or statehouse rallies. Although Webb Strategic Communications does not lobby, it has provided targeted support service for lobbyists and legislative advocates through fact sheets, position papers, media releases, and editorial board contacts. A number of Colorado’s prominent lobbyists ask Webb Strategic to assist them. The firm has also prepared clients and testimony for appearances before U.S. Senate committees in Washington, D.C.