A Sane Approach to Professional Social Media
Search “delete social media” and find 1001 ways that social media is contributing to, productivity loss, sleep deprivation, poor body image, anxiety, depression. . . cancer. . . climate change. It should have its own Web MD page. But if it’s part of your job to manage social media, you are not afforded the luxury of the anti-social media movement. So what are some things you can do to manage social media without sacrificing your sanity?
- Limit your platforms.
- It is incredibly overwhelming to chase engagement on 5+ platforms. By stretching your resources, you are also depressing results. Limit your business pages to 2 platforms. Start with Facebook then use Pew Research to identify a second platform where your target audience is active. After you have reached your strategic goals on those networks, evaluate whether there is value in adding additional platforms.
- Use a scheduling tool.
- Simplify your life by creating and scheduling content every two weeks. Add this task to your monthly calendar at regular intervals, such as every other Monday at 9 a.m. Hootsuite provides a free service for individuals managing 3 or fewer channels.
- Check-in at regular intervals.
- If you’re like me, you’re probably guilty of leaving the Facebook browser open all day. This simple mistake encourages multi-tasking, which we now know leads to diminished productivity. Go ahead and close that browser. Yes, right now. Instead, set times to check-in on your progress, like 8 a.m. and 1 p.m. If you think it’s necessary, add a late evening shift. Add check-ins to your calendar to solidify your new routine.
- Set away messages with Facebook Chatbot.
- Facebook rewards brands that respond in a timely fashion. Set up a Facebook Chatbot to respond to messages immediately. Consider the following, “We are so happy to hear from you. A member of our team is reviewing your message and will get back to you within the day.” If you have an FAQ page that addresses most client concerns, include a link in your Chatbot response.
- Use a checklist.
- A checklist will help you avoid the endless scroll that is social media and get back to your regular tasks quicker. Print Webb’s checklist and complete each task in order during your regularly scheduled check-ins.
- Work off-network, too.
- We’ve all been there, we schedule some killer social media content then wait, biting our nails, for the engagement to roll in. Refresh. Refresh. Refresh. Instead of hoping for engagement, plan for it. Send an email to your trusty stakeholders with a link to your post and a kindly worded request for support.
- Check analytics monthly.
- Social media results don’t come overnight, so don’t expect them to. Review analytics no more than once a month. Take note of content that gets the best play. Use this information to inform content strategy over the next month.
- Pull the plug at 8 p.m.
- My dad always said nothing good happens after midnight. I think social media has an earlier curfew, 8 p.m. Go offline and take care of you. If it helps to put it in business terms, your hurting the bottom line by showing up to work physically exhausted and emotionally drained.
Have questions about social media? Message Webb Strategic Communications on Facebook.
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