Strong public relations in a crisis is the key to coming out on the other side with your reputation, your staff, your residents and your prospects intact. This is NOT advertising. This is NOT marketing. Crisis communications skills are what will guide you to smoother waters and sustain you when you get there.
These tools are more critical than ever for life plan communities, senior living, nursing care and aging services. Webb has compiled the essentials for your crisis communications. Click the image below to get started.
Webb Senior Advisor Moraine Byrne shares her expert perspective spanning from newsrooms to board rooms in the life plan community industry. See how great leaders harness courage and transparency to create effective crisis management in their organizations. Click here to read the article.