Colorado Office of State Planning & Budgeting
How do you inspire more than 3,000 state employees to do their jobs better? How do you excite new employees to focus intently on their customers, and thus create a new culture? And how do you send these messages to state workers through short, engaging videos? This was the task given to Webb from the Colorado Office of State Planning & Budgeting.
Write four customized, creative scripts that explain the value-based thought process used in business, called Lean Principles. Each script should have a defined voice or character to illustrate an aspect of Lean processes and give the audience steps to cut waste, save time, and above all, serve their customers.
On an extremely compressed timeline, Webb developed four unique and creative scripts that were produced into videos for the State of Colorado. The “printer that sees all” in an office became the voice explaining “what” lean processes are. The wise “wall clock” addresses the “why” behind Lean. The “three-hole punch” offers how to apply Lean processes, and the “good ol’ fax machine” talks about what is wasteful due to obsolescence.